Today, I wanted to share with you some important information that can help many creative businesses looking to grow in 2022.
Creative businesses that grow the most all have one thing in common – they have processes and systems in their businesses so they and their teams can better manage their workloads.
These teams have less stress, and can handle bigger workloads as the business starts to grow.
Why? Because everyone knows what to do and how to do it.
The businesses that put management processes and systems into their operations also see their revenues increase 10 times or more.
That is to say, if you’re charging clients $2,500 for a website project, and you want to work on $25,000 projects, start putting management processes and systems into your business workflow.
As soon as you start doing, that people will begin taking you more seriously.
Sure. It doesn’t happen overnight. But it’s a gradual process that will scale far quicker than you would think. It’s about playing a bigger game. And it will change the trajectory of your business.
Sadly, many of the business owners who struggle to implement these kind of processes and systems into their business tell me it’s just too overwhelming to do it — especially with everything else going on.
They consistently say they want a shortcut to finding the right processes and systems to put into their business.
I’ve got a solution. And it’s a good one.
Jennifer Bourn’s Profitable Project Plan
A few years ago, when I was starting up a creative agency in Houston, Kori Ashton in San Antonio suggested I check out Jennifer Bourn and her training program called Profitable Project Plan.
Profitable Project Plan is an online business and client management training program for web designers, developers and micro-agency owners.
But it’s even more than that.
It’s a total turn-key solution that can help creative businesses put proven management processes and systems into their sales and business operations in a fraction of the effort and time it would take to do it themselves.
After talking to Kori, I checked out some of Jennifer’s blog to see if the content was any good. I also wanted to see if I could connect with Jennifer, as she conducts all the training herself.
And this is what I found.
To put it succinctly, Jennifer has the online training game down. She’s the real deal with real world experience. I didn’t hesitate and enrolled the next day.
To be honest, there’s no other sales and operations training this comprehensive. Jennifer gives you everything you need, which you can fully customize for use in your own business.
Everything is done for you, including all the email message text, all the phone call scripts, and all the client downloads and education guides.
It’s all copy and paste. This alone saved me a ton of time.
Jennifer’s been training business owners for more than 10 years. She’s absolutely amazing and her students totally love her.
For 2022, her Profitable Project Plan training is even bigger and better.
The course is very comprehensive and goes for a full 38 weeks. It’s broken down into 5 modules:
Sensible Sales – Mastering Critical Money Matters
Client Management – Delivering Extraordinary Client Experiences
Lucrative Leads – Attracting Amazing Clients
Recurring Revenue – Stabilizing Monthly Cash Flow
Branding Blueprint – Creating Powerful & Profitable Brands
The course includes:
- 38 video trainings
- 38 live Q&A sessions
- 38 training handbooks
- Additional Expert Interviews
- 10 Monthly Live Virtual Working Sessions
- 10 Monthly Live Hot Seat Sessions
- 10 Monthly Get It Done Challenges
- 4 Implementation Weeks
- Dynamic Facebook Community
- 1 Contract template, including change orders (customizable to your brand)
- 2 Lead Magnets (customizable to your brand)
- 7 Phone Call Scripts (customizable to your brand)
- 100 Email Templates and Swipe Files (customizable to your brand)
- 11 E-books & Educational Guides (customizable to your brand)
- 45 Checklists
- Lifetime Access to all future course updates
It’s definitely A LOT. If you’d like to find out the complete details on this training, which starts on January 3, 2022, Click Here for full details on Profitable Project Plan.
Who is this training best for?
The business and client management systems taught in the training are mostly for businesses selling website design and development services.
It’s best for creative businesses that need systems for consistent sales, strong contracts, and reliable payments.
It’s also great for businesses that need systems for client management so the time they spend communicating with clients is high-value and strategic rather than low-value and administrative.
The key to systems and processes in 2022 is email automation. And her pre-written e-mail automation sequences are a huge bonus.
Not only the emails, but all the pre-written materials can be used exactly as they are or can easily be adapted for use in businesses in your creative business.
Part of leveling-up your business is leveling-up your mindset.
If you think like a bigger business, you become a bigger business.
And this training does just that.
And that’s why I’m recommending it to creatives such as web designers, developers, consultants, and agency owners.
What’s it Like to Take this Training?
I found myself looking forward to Jennifer’s live sessions each week. If I was busy, traveling, or just couldn’t make the live session, I caught the video replay, which was posted to the members area of her website the next day.
I recall I enjoyed it so much, I would tune in to the live session and listen while I was in my car driving around town. Then I’d watch it again later, sometimes several times.
Jennifer’s communication style was clear, well-structured, and delivered at a good pace. And to top it off, it was fun. We all enjoyed many laughs, which we joked about in the private Facebook group.
Jennifer’s slide decks were also super easy to follow.
Since she’s a designer, the fonts and colors she chose made it all very easy to digest.
If you’d like to check out one of Jennifer’s lessons, here’s some sample content from her blog – a video lesson and an email script template on Welcoming New Clients to Your Business.
And here’s a sample of one of her pre-written emails included in the course, all set to go into an email automation provider like MailChimp, Convertkit, or Active Campaign (which is the one I use).
Is the course Live or Recorded?
The course is a mix of recorded and live content delivered weekly.
This is cohort-based training. That means all the participants move through the course as a group, at the same time.
Each Monday, Jennifer releases a new weekly recorded video lesson along with a ton of resources.
Then on Wednesday, she meets with the group online for a LIVE discussion of the weekly topic and Q&A.
Thursdays are when the additional training and support takes place. This includes expert interviews, hot seats, and co-working sessions. These are all very popular.
What’s great is that everything is recorded. If you can’t make it live, you can watch the video replays, chat transcripts, and downloadable audio files, which are usually available within 24 hours.
This cohort style of training promotes greater accountability, community and collaboration amongst the participants over the 38 weeks.
You’ll enjoy the company of other like-minded small business owners.
Jennifer is attracting a great community, and this course is a great introduction.
Getting Answers to Your Questions
Each week, Jennifer has a live discussion and Q&A session.
This is like nothing I’ve ever seen before. Again, it’s live, and Jennifer sticks around to make sure every single question is answered.
I’ve taken other online courses and it was so obvious the instructor was cherry-picking and only answering the questions they wanted to. Some of the students even complained why they were being ignored.
It’s totally different with Jennifer. It doesn’t matter what the question is. Jennifer takes it. And she does it with authority and a friendly, supportive smile. I had a lot of questions and really felt like I was a valued member of her program. I can’t express enough how much I appreciated this.
If I came up with a question after the session, I just popped it into the Facebook group and got a comprehensive response within 24 hours. Jennifer checks the Facebook group once or twice every day. Sometimes the other students helped out too, which was nice.
This past year, I also noticed a strong camaraderie amongst the group. As people became more familiar with each other, they were also sharing referrals for work.
The documentation and resources provided with this course are nothing less than amazing.
In fact, I found them all to be a gold mine.
Jennifer breaks everything down step-by-step into an order of priorities so you can concentrate on exactly what to do. Her framework diagrams or flowcharts make it so easy to implement everything into your own business.
And the swipe files she provides are truly cut and paste. And there are no copyright concerns as long as you use the materials in your own business.
No need to draft your contract and change order documents from scratch. Just modify the files she gives you. Same goes for the pre-written emails, her discovery questionnaire, phone scripts, client education guides, and many more.
What You Need to Know
While Jennifer Bourn certainly saves you a ton of time with all the pre-written emails, phone scripts, and other documents, you’ll probably want to customize them to the brand and tone of your business.
I would be prepared to dedicate about 3-5 hours per week to taking the course and implementing the systems. It’s only about one hour per day.
You will definitely need to sign up for an email automation service to handle the email automation sequences that automate the sales and operations processes.
I found this to be an excellent project for an intern or a virtual assistant. I didn’t even have to train them myself. They just watched the replay of the training to find out what to do, and then start setting it up.
If they had questions, we could post them to the Facebook group or just ask Jennifer directly during the many Q&A session.
This course provides a ton of material. I would suggest downloading all the resource files every week so you can have them handy for reference and implementation into your business.
The Importance of Processes and Systems for Your Business
In closing, as I mentioned at the outset, the creative businesses I see that are most successful with their business development and growth all have processes and systems in place.
Processes and systems can 10X your revenue.
Like Jennifer says, Profitable Project Plan is designed to improve communication, reduce project management time, create better margins, and boost profitability — all without stress, overwhelm, and uncertainty.
It gives you turn-key systems you can add to your business right away — systems for getting paid, managing clients, establishing authority, generating quality leads and referrals, establishing and building recurring revenue, and increasing client value through additional services.
Whether you’re just starting out, taking a side-gig full-time, or growing your successful business, Profitable Project Plan delivers everything you need to take your business to the next level.
I highly recommend you find out more about Profitable Project Plan and consider joining the course for 2022. Click Here for full details on Profitable Project Plan.
The training investment for the lifetime access to Profitable Project Plan is $2,497 or 10 monthly payments of $250.
If you’re interested, we’ve got a coupon code to save you an additional 30%.
Nicholas Papp is the CEO of Click Digital Solutions. He is an alumnus of Jennifer Bourn’s Profitable Project Plan, who participated in the 2020 and 2021 versions of the course.