Profitable Project Plan Review 2020
Today, I wanted to share with you some important information that I feel can help many creative business startups across the globe.
At Click Digital Solutions, we specialize in scale-up marketing for growing startups. And we see many businesses that have already matured from the startup or seed level to the growth phase.
A common thread I see with these businesses is that they’ve incorporated processes and systems into their sales and operations so that their teams can manage the daily workload more efficiently, and with less stress, especially when the workload increases.
These same businesses that have implemented processes and systems into their operations typically see their revenue numbers increase 10-X or more.
When you have a process, you immediately add a zero onto your fees. It’s as simple as that. If you have charged five grand in the past, and you want to start charging 50 grand, start implementing processes.
Start having processes for your business. Start having automation and systems in place. As soon as you start doing that people start taking you more seriously. Does it happen overnight? obviously not. But it is a gradual process that will scale far quicker than you ever could have realized.
This process is about playing a bigger game, and it will change the trajectory of your business.
It’s just a fact, bigger clients look to work with bigger and more professional companies. And business processes and systems get you there.
Many of the business owners we speak with, who are still in the startup phase, struggle to implement processes and systems into their business. They tell me it’s a big investment of their time. And free time is something them just can’t find enough of. To be honest, they simply have too much work and too much going on every day, including weekends.
Many of these startup owners asked me for help introducing processes and systems into their operations.
Now I’ve got a solution. And I want to tell you about it.
Jennifer Bourn’s Profitable Project Plan
At the beginning of last year when I was starting up a web design agency in Houston, Kori Ashton from Webtegrity in San Antonio, suggested I check out Jennifer Bourn and her course, Profitable Project Plan.
Profitable Project Plan is an online business management training program for designers, developers and agency owners.
But it’s even more than that.
It’s a total turn-key solution that can help creative startups implement management processes and systems into their sales and business operations in a fraction of the effort and time it would take to do it themselves.
After talking to Kori, I jumped on a webinar with Jennifer Bourn to see if the sample content of her training was any good. I also wanted to see if I could connect with Jennifer, as she conducts all the training herself.
And this is what I found.
To put it succinctly, Jennifer has the online training game down. She’s the real deal! I didn’t hesitate and enrolled the next day.
To be honest, there’s no other sales and operations training this comprehensive. Jennifer gives you everything, which you can fully customize for use in your own business. Everything is done for you, including all the email messages, all the phone call scripts, and all the client downloads and education guides. It’s all copy and paste. This alone saved me a ton of time.
Jennifer’s been training business owners for almost 10 years. She’s absolutely amazing and her students totally love her. Since so many of her students signed up for not just one, but all of her courses (including me), this year Jennifer is rolling all her training into a new and improved Profitable Project Plan for 2020. It’s bigger and better than ever.
The course, which will now go for 38 weeks, includes 5 modules:
Sensible Sales – Master Your Critical Money Matters
Client Management – Deliver an Extraordinary Client Experience
Lucrative Leads – Attract All the Amazing Clients You Need
Recurring Revenue – Stabilize Your Monthly Cash Flow
Branding Blueprint – Create Powerful, Profitable Brands
And she’s throwing in even more with the course, including:
• 35 live video trainings
• 35 live Q&A sessions
• 35 student training handbooks
• 1 Contract template, including change orders (customizable to your brand)
• 2 Lead Magnets (customizable to your brand)
• 7+ Phone Call Scripts (customizable to your brand)
• 100+ Email Templates and Swipe Files (customizable to your brand)
• 11 E-books & Educational Guides (customizable to your brand)
• 32+ Checklists
• 50+ Worksheets (with completed examples so you have sample answers)
• 15 Expert Interviews
• 7 Implementation Weeks (to put the training into place in your business)
• Video & Audio Replays (available on demand)
• Dynamic Facebook Community (which is great)
• 9+ Bonus Trainings (also taught by Jennifer)
• Lifetime Access to future course updates
It’s definitely A LOT. If you’d like to find out the complete details on this training, which starts on March 2, 2020, Click Here for Full Details on Profitable Project Plan
Now, we’ll tell you what we think.
Who is this training best for?
Since Jennifer runs her own web design agency, Bourn Creative near Sacramento, California, the examples of processes and systems used in the course are mostly for businesses selling websites.
However, the general concepts in the training are not so industry specific. Most businesses need systems for consistent sales, strong contracts, and reliable payments.
Moreover, businesses need systems for client management so the time they spend communicating with clients is high value and strategic rather than low-value and administrative. The key to systems and processes in 2020 is email automation. And her pre-written e-mail automation sequences are the key.
The lead generation systems in the Lucrative Leads module are critical for any business that wants to get better clients and customers. Who doesn’t need processes for sales messaging, websites that work, lead capture forms, lead management, lead assessment, and both offline and online marketing.
For all startups looking to scale, I absolutely recommend recurring revenue products. Jennifer has a whole module on building a dependable foundation of stable monthly recurring revenue. Woohoo!
Finally, the module on branding is admittedly very design focused. However, learning about what’s important in a brand, and how to incorporate that into your business is invaluable. Branding is definitely much more than a logo, as this module will reveal.
The pre-written, done-for-you materials can still be used for inspiration, but they will need to be adapted for use in businesses in a different industry. In other words, it won’t be as turn-key as it would for a website business.
Part of leveling-up your business is leveling-up your mindset.
If you think like a bigger business, you become a bigger business.
And this training does just that.
And that’s why I’m recommending it to startups, especially web designers, developers, consultants, and agency owners.
What’s it Like to Take this Training?
I found myself looking forward to Jennifer’s live webinars each week. If I was busy, traveling, or just couldn’t make the live session, I caught the video replay, which was posted to the members area of her website the next day.
I recall I enjoyed it so much, I would tune in to the webinar and listen while I was in my car driving around town. Then I’d watch it again later, sometimes several times.
Jennifer’s communication style was clear, well-structured, and delivered at a good pace. And to top it off, it was fun. We all enjoyed many laughs, which we joked about in the Facebook group.
Jennifer’s PowerPoints were also super easy to follow.
Since she’s a designer, the fonts and colors she chose made it all very easy to digest.
If you’d like to check out one of Jennifer’s lessons, here’s some sample content from her blog – a video lesson and an email script template on Welcoming New Clients to Your Business.
And here’s a sample of one of her pre-written emails included in the course, all set to go into an email automation provider like MailChimp, Convertkit, or Active Campaign (which is the one I use).
Is the course Live or Recorded?
Since this online course is live each week, the content is dripped, or released each week.
However, the first week, Jennifer gives each student a huge master handbook that contains all the materials for the course in pdf format. It’s hundreds of pages, and it’s a great reference, especially if you want to see what’s coming up.
Getting Answers to Your Questions
Each week, Jennifer has a Q&A session.
This is like nothing I have ever seen before. Again, it’s live and Jennifer sticks around to make sure every single question is answered.
I’ve taken other online courses and it was so obvious the instructor was cherry-picking and only answering the questions they wanted to. Some of the students even complained why they were being ignored.
It doesn’t matter what the question is. Jennifer takes it. And she does it with authority and a friendly, supportive smile. I had a lot of questions and really felt like I was a valued member of her program. I can’t express enough how much I appreciated this.
If I came up with a question after the webinar, I just popped it into the Facebook group and got a comprehensive response within 24 hours as Jennifer checks it once or twice every day. Sometimes the other students helped out too, which was nice.
The documentation and resources provided with this course are nothing less than amazing.
I found them all to be a gold mine.
Jennifer breaks everything down step-by-step into an order of priorities so you can concentrate on exactly what to do. Her framework diagrams or flowcharts make it so easy to implement everything into your own business.
And the swipe files she provides are truly cut and paste. And there are no copyright concerns as long as you use the materials in your own business.
No need to draft your contract and change order documents. Just modify the file she gives you. Same goes for the pre-written emails, her discovery questionnaire, phone scripts, client education guides, and many more.
What You Need to Know
While Jennifer Bourn certainly saves you a ton of time with all the pre-written emails, phone scripts, and other documents. They will have to be customized to the brand and tone of your business.
I would be prepared to dedicate about 5 hours per week to taking the course and implementing the systems. It’s only one hour per day.
You will definitely need to sign up for and setting up an email automation service to handle the many email automation sequences you’ll need to customize.
I found this to be an excellent project for an intern or a virtual assistant. I didn’t even have to train them myself. They just watched the replay of the training to find out what to do, and then start setting it up.
If they had questions, we could post them to the Facebook group or just ask Jennifer directly during the many Q&A session.
This course provides a ton of material. I would suggest downloading all the resource files every week so you can have them handy for reference and implementation into your business.
The Importance of Processes and Systems for Your Business
In closing, as I mentioned at the outset, the startups I see that are most successful with their business development and growth all have processes and systems.
Processes and systems will 10-X your revenue.
Like Jennifer says, Profitable Project Plan is designed to improve communication, reduce project management time, create better margins, and boost profitability — all without stress, overwhelm, and uncertainty.
It gives you turn-key, battle-tested, done-for-you systems you can add to your business right away — systems for estimating and getting paid, client management, establishing expert positioning, generating quality leads and referrals, establishing and building recurring revenue, and increasing client value through additional services.
Whether you’re just starting out, taking your side-gig full-time, or finally doubling-down to grow your thriving business, Profitable Project Plan will save you years of expensive trial and error and fast-track the up-leveling of your business.
I highly recommend you find out more about Profitable Project Plan and consider joining the course for 2020, Click Here for Full Details on Profitable Project Plan